Analysis of the O2O model of grassland industry under the background of “Internet +”:A case study of Inner Mongolia Caodu Agriculture Development Co., Ltd.

As part of the “Internet + industries” trend, this work presents the online to offline (O2O) model of the grassland industry in terms of “Internet + grass industry,” which was based on extensive reading of literatureon “Internet +” and O2O pattern research, as well as field research of the situation for business operation and strategic planning in the industry by an enterprise(Inner Mongolia Caodu Agriculture Development Co., Ltd.).The O2O model of the grassland industry was introduced, based on a review of “Internet +” and O2O pattern research. All the important online and offline functions of the O2O model of the grassland industry, i.e., the trading platform, the regional operation center, the outlets of grass products, and third-party service providers, are discussed. At the end of this work, we gave some recommendations for Internet transformation of grass industry enterprise based on case analysis of Inner Mongolia Caodu agriculture development Co., LTD.