Study on the management model of a grassland enterprise based on “Internet +”:A case study of the YiMu Supermarket Chain

Under the background of “Internet +”, which is transforming all walks of life, the operation and management mode of grassland enterprises in this new period are undergoing profound changes. Based on this, this paper takes the example of grassland industry E-Commerce as a case。 The Yi Mu supermarket chain and analyzes its operation mode using the cost-benefit method theoretically to discuss its economic feasibility. The results show that the operational mode of the Yi Mu chain supermarkets is the “Internet + grassland industry” mode, and it can increase the profits of farmers and grassland enterprises, to achieve a win-win situation. Therefore, it is economically feasible in theory. This attempt by this grassland industry market chain is an important innovation model for “Internet + grass” in the current economic and social environment. Through in-depth discussion of the concrete application of “Internet +” in the grassland industry, we hold that the multisubject analysis and empirical analysis of the “Internet + grassland industry” model of grassland industry enterprises and the analysis of the scale of the grassland industry chain will become “Internet + grassland industry” with three key research directions in the future.