Study on building new type of summer vacation destination in grassland areaA case study in Inner Mongolia

Inner Mongolia is located in temperate zone with rich grassland resources, diversified topography and geomorphology and daily temperature difference in summer. The summer vacation destination in grassland area is of great significance to the tourist industry development of Inner Mongolia and the protection of grassland resources. The advantages and disadvantages of traditional summer vacation destination in grassland area in Inner Mongolia were analyzed and the result indicated that the characteristics of the destinations were wide daily temperature difference in summer, dry air, wideopen spaces, suitable undulating terrain and broad vision. The existing problems were imbalance of regional economic development, lagging level of tourism development, small environmental carrying capacity of grassland and poor infrastructure. The objective of building summer vacation destination should be focused on the quality instead of quantity, creative subjects and distinctive tourism programs. Meanwhile, the strategies and suggestions in terms of input on facilities and grassland ecological environment protection were provided.